BURGER KING'LE SURVIVOR
A high-participation campaign platform built for codes, coupons, and fast national attention.
Woohoo Digital designed and developed the campaign website for Burger King'le Survivor, where customers entered Whopper menu codes to join the draw for a Survivor island experience.
The campaign needed to turn every Whopper menu code into a clear digital participation flow, without losing operational control behind the scenes.
In 2013, Burger King Turkey launched Burger King'le Survivor around a simple consumer action: customers received a campaign code with each Whopper menu purchased online or in restaurants, then entered that code on the campaign website to earn a draw entry. Winners were taken to the island where Survivor was filmed.
Woohoo Digital handled the UI/UX, frontend and backend development, CMS setup, API integrations, maintenance, reporting, and security layer. A simplified version of Adminbase CMS gave the campaign team visibility over participation records and used coupon reports, while CRM and coupon infrastructure integrations connected the public campaign experience to the systems that needed to verify and track activity.
Launch quickly for a national campaign expected to generate high-volume participation, while keeping code entry, coupon validation, CRM connection, reporting, and security dependable under public attention.
Design a direct participation journey around campaign code entry, then support it with backend logic, a simplified Adminbase CMS, CRM integration, coupon infrastructure integration, and operational reporting.
A dedicated campaign website that gave customers a clear way to enter Whopper menu codes and gave the campaign team a practical way to monitor registrations, used coupons, and participation activity.